APAICS Annual Report

2019

Editorial Design, Visual Identity

Founded in 1994 by former members of Congress Robert Underwood and Norman Mineta, the Asian Pacific American Institute for Congressional Studies (APAICS) is a non-partisan organization dedicated to fostering Asian Pacific American political participation across all levels of government. Since 2018, the organization has introduced a number of new programs and initiatives under new leadership. To record the organization's growth and accomplishments, I designed APAICS' very first annual report, documenting its 2018 fiscal year.

Looking Back

The style of the APAICS brand has changed substantially throughout its twenty-five-year history—a progression mirroring the many design trends and technological changes of the past three decades. In developing the visual language for this report, I began first from a central component of the organization's visual identity: the APAICS wreath and its associated shade of green. Reviewing the organization's extensive back catalog of design collateral, I also chose to incorporate stylistic cues from a subset of the organization's older design materials.